Acceptable Ads for the blockers that allow them, or a notice for the ones you detect.
Blockthrough, owned by eyeo (the company behind Adblock Plus and AdBlock), monetizes visitors whose ad blocker allows Acceptable Ads, through your existing ad stack, for an unpublished revenue share. AntiAdBlock Core detects ad blockers, uBlock Origin Lite included, and asks those visitors to allow ads, at a flat public price with a Free plan, as a self-serve Blockthrough alternative.
Want to know how many of your visitors block ads first? Start free: 5,000 detections a month, no payment method.
BlockthroughAcceptable Ads monetization (eyeo)
AntiAdBlock CoreAdblock detection and recovery notice
Blockthrough's ads reach a visitor with an ad blocker only when that blocker lets Acceptable Ads through. Whether it does depends on the blocker and on the visitor's settings. Pick a blocker to see what happens to the same visit on each side.
Blockthrough (Acceptable Ads)
On by default: Adblock Plus, AdBlockAds that meet the Acceptable Ads Standard, from your own demand, unless the visitor has switched Acceptable Ads off
Not on by default: uBlock Origin, uBlock Origin LiteNo Acceptable Ads, unless the visitor allowlists your site
Not listed as an Acceptable Ads product: AdGuard, Ghostery, Brave ShieldsNot on the Acceptable Ads product list; no published default to check
AntiAdBlock Core (recovery notice)
acceptableads.com lists Adblock Plus (desktop and Safari on iOS), Adblock Browser and Crystal as the products where Acceptable Ads is found. Each blocker's default, with its source, checked on November 1, 2026:
On the AntiAdBlock Core side, network blocking (Pi-hole, AdGuard DNS, NextDNS) is detected too: it counts in your rate, and your dashboard also shows it as a separate count.
Which group is larger on your site depends on your audience. Your dashboard shows your ad-block rate in real time from day one, on every plan. uBlock Origin Lite, the blocker Chrome users moved to under Manifest V3, is covered in our uBlock Origin Lite guide for publishers, and the Acceptable Ads model in our guide to Acceptable Ads and ad reinsertion.
| Aspect | Blockthrough | AntiAdBlock Core |
|---|---|---|
| How revenue comes back | Serves ads that meet the Acceptable Ads Standard through your ad server or header bidding wrapper1 | Detects the ad blocker and shows a notice asking the visitor to allow ads on your site |
| Which ad-block visitors it reaches | Visitors whose blocker allows Acceptable Ads (on by default in Adblock Plus and AdBlock); others only if they allowlist your site78101112 | Visitors using AdBlock, Adblock Plus, uBlock Origin, uBlock Origin Lite, AdGuard, Ghostery or Brave Shields; network blocking included in your rate and shown as a separate count (better here) |
| What the visitor sees | Lighter ads and no message by default; its Readership Link tool adds an allowlist message13 (better here) | A notice that asks to allow ads before reading on; readers without a blocker never see it |
| How you pay | Revenue share on the incremental revenue it delivers, per a Publift partner FAQ; no setup fee61 | Flat monthly or annual price; no revenue share, no setup fee |
| Public prices | Not published; no pricing page12 | Every plan, price and quota on the pricing page (better here) |
| Free option | Free ad-block analytics suite; monetization is paid16 | Free plan with no end date: 5,000 detections a month on one site, notice included (better here) |
| Sign-up | Contact form, demo request or estimate2 | Online in minutes; no sales call, no payment method on Free (better here) |
| Setup | One line of JavaScript in the site header1 | One async tag in the page head (about 60 seconds) or the WordPress plugin |
| Your ad stack | Restores your existing demand (direct, programmatic, AdSense, AdX, Amazon) and can add its own BT Demand1 (better here) | Works with AdSense, Google Ad Manager or any other network; adds no demand of its own |
| Privacy | IAB TCF vendor (ID 815); declares a 90-day cookie and local storage54 | No tracking cookies, no fingerprinting, no visitor IDs; daily totals per site (better here) |
Blockthrough column: blockthrough.com (home, Get started and Readership Link pages), its TCF disclosures file, the IAB Europe Global Vendor List (version 183, October 29, 2026) and a Blockthrough FAQ published by its partner Publift. Checked on November 1, 2026.
Blockthrough has no pricing page. Its homepage lists a free ad-block analytics suite and "no setup fee, upfront cost or commitment". The monetization itself is paid with a share of revenue: a Blockthrough FAQ published by its partner Publift says it "charges a revenue-share on the incremental revenue that they provide". The percentage is not published. Its Readership Link page adds that the allowlist length is set on AdBlock and Adblock Plus "for more accurate billing of recovered users".
AntiAdBlock Core publishes every plan: Free ($0, 5,000 detections a month), Pro at $5, Max at $12.99 and Business at $29.99 a month, in US dollars, with no setup fee and no commitment. You keep 100% of the revenue you recover. Plans count detections, which are page views where an ad blocker is detected; page views without one never count. A site with one million monthly page views and a 40% ad-block rate generates 400,000 detections, inside the Max plan's 1,500,000.
Which model costs less depends on your volume and on the share Blockthrough quotes you. A revenue share costs nothing while nothing is recovered; a flat price stays the same as recovered revenue grows. Estimate what ad blockers cost you today with the ad-block revenue calculator, or compare AntiAdBlock Core pricing plan by plan. If you are comparing more providers, start with what any adblock recovery software should give you.
Prices in US dollars. Only page views where an ad blocker is detected count; the rest never use your quota.
uBlock Origin and uBlock Origin Lite do not enable Acceptable Ads by default, and AdGuard, Ghostery and Brave Shields are not on acceptableads.com's product list. AntiAdBlock Core detects all of them, uBlock Origin Lite included in its Basic, Optimal and Complete modes, and shows them your notice.
Every plan and quota is public, there is no revenue share, and you cancel from the dashboard. Blockthrough starts with a contact form and does not publish its share.
Sign up online, verify your domain and add one async tag or the WordPress plugin. The Free plan needs no payment method and includes the full detection engine, the notice and the live dashboard.
Blockthrough suits publishers who would rather not ask readers for anything. It serves compliant ads through the demand you already have, can add its own BT Demand, and charges nothing upfront. It reports more than 13,000 sites and lists case studies with AccuWeather, Healthline and Future plc (blockthrough.com, October 2026).
Many publishers use Blockthrough without signing with it directly. Its case studies name Freestar (now part of Stagwell), NitroPay, Venatus, Publisher Collective and PubGalaxy by Azerion, and Raptive says it has integrated its Readership Link message.
Freestar shows how the two approaches can sit together. Its product page (February 2026) says Freestar enables Blockthrough by default on its backend and also offers Freestar Recovered, a free prompt of its own that asks visitors to disable their ad blocker. Visitors who continue without changing anything can still get an Acceptable Ad through Blockthrough. In October 2025 Freestar also partnered with Ad-Shield for stricter blockers (see our Ad-Shield alternative page).
If your network runs any of this, ask it what is already on your pages before you add another tool. AntiAdBlock Core works on top of the ad network you use, AdSense, Google Ad Manager or any other, with no change of provider.
Blockthrough buys PageFair, an adblock analytics and recovery company founded in 2012. PageFair's analytics were to stay free. (AdExchanger, November 15, 2018; Blockthrough blog.)
Blockthrough acquires Uponit, an ad recovery company. (LaBarge Weinstein, January 22, 2020.)
eyeo, the company behind Adblock Plus and AdBlock, acquires Blockthrough. (AdExchanger, November 8, 2022; eyeo company timeline.)
eyeo's Acceptable Ads Exchange (AAX) merges into the Blockthrough brand. (Blockthrough, February 28, 2023.)
eyeo names a new CEO and refocuses the company on privacy. (AdExchanger, July 28, 2025.)
pagefair.com and uponit.com redirect to blockthrough.com, and its footer reads "an eyeo group company". (Checked November 1, 2026.)
The Acceptable Ads Standard has been set by the Acceptable Ads Committee since 2017 (acceptableads.com). eyeo runs the program's licensing: according to AdBlock's Acceptable Ads FAQ, publishers above a monthly ad-impression threshold pay eyeo a fee to take part, and most participating publishers do not pay.
Sign up online with no payment method, add your domain and verify it with a meta tag, a file or a DNS TXT record. For maximum detection, serve the script from a subdomain of your own domain with one DNS record; we issue and renew the certificate, on every plan.
Remove Blockthrough's line of code from that site, or ask your ad network to switch it off there, then add the AntiAdBlock Core tag or the WordPress plugin.
Watch ad-block rate, detections and recoveries in your dashboard for a few weeks, set them against Blockthrough's reports for the same site, then decide on the rest.
Blockthrough fits publishers and ad networks that want to monetize Acceptable Ads users through their existing stack without asking anyone to change a setting, and are comfortable with an unpublished revenue share. AntiAdBlock Core fits publishers whose readers also use uBlock Origin, uBlock Origin Lite, AdGuard, Ghostery or Brave, who want a public flat price, and who would rather start today than book a demo. The Free plan gives you 5,000 detections a month to measure your own ad-block rate before you choose.
We used only what Blockthrough and third parties publish, each with its date, and for each ad blocker its own documentation or the Acceptable Ads product list. We do not score detection or recovery rates we cannot measure. AntiAdBlock Core facts come from our live plans and product pages.
Blockthrough data checked on
Each page compares AntiAdBlock Core with one provider, using public sources with a date.
Where Admiral's 30% revenue share costs more than a flat plan, what its VRM suite adds, and how to test one site free.
Revenue-share ad restoration for what Ad-Shield calls dark traffic, or a flat-priced notice you control.
Who makes AdRecover, how its Acceptable Ads reinsertion works, what AdPushup charges and asks for, and when a flat-priced notice fits better.
What Publisher Collective asks of publishers in 2026, how AdEngine's adblock recovery works, and a self-serve option with no minimum.
Elevate! has no pageview minimum; Catapult and Premier ask for 60,000 and 420,000 US pageviews. See what Newor asks for and what a flat-priced layer adds.
AdSense's own message, desktop only per Google's help, versus a notice that reaches phones.
BlockAdblock's free script, not updated since 2017, versus maintained detection and a Free plan.
eyeo, the company behind Adblock Plus and AdBlock, announced its purchase of Blockthrough on November 8, 2022, and merged its Acceptable Ads Exchange (AAX) into the Blockthrough brand in February 2023. Blockthrough's site footer reads "an eyeo group company" (October 2026). Before that, Blockthrough had bought PageFair in 2018 and Uponit in 2020.
Its ad-block analytics are free, and its homepage advertises no setup fee, upfront cost or commitment. The monetization is paid with a revenue share on the incremental revenue it delivers, according to a Blockthrough FAQ published by Publift; the percentage is not published. AntiAdBlock Core has a Free plan with no end date, 5,000 detections a month with the notice included, and paid plans from $5 a month.
Blockthrough measures your ad-block rate, but its monetization relies on Acceptable Ads, and uBlock Origin and uBlock Origin Lite do not include Acceptable Ads in their default lists (their README files, checked October 2026). Those visitors see its ads only if they allowlist your site. AntiAdBlock Core detects both and shows them your notice.
Blockthrough bought both. PageFair, an adblock analytics and recovery company founded in 2012, joined Blockthrough in late 2018 (AdExchanger, November 15, 2018), and Uponit followed in January 2020. Today pagefair.com and uponit.com redirect to blockthrough.com, which eyeo has owned since 2022.
No. Freestar enables Blockthrough by default to serve Acceptable Ads on its publishers' sites. Freestar Recovered is Freestar's own free prompt that asks visitors to disable their ad blocker; visitors who continue without changing anything can still get an Acceptable Ad through Blockthrough (freestar.com, February 2026). It is available only to Freestar publishers, from the Freestar dashboard.
Yes. AntiAdBlock Core signs you up online, with no sales call and no payment method. The Free plan includes the full detection engine, the notice and the live dashboard for 5,000 detections a month on one site, with no end date. To see how other vendors charge, read all adblock recovery providers compared.
Blockthrough fits if you want no message and most of your ad-block readers keep Acceptable Ads on; Admiral fits if you want a reader-revenue suite and several recovery routes. Blockthrough serves Acceptable Ads without asking visitors anything, on an unpublished revenue share. Admiral asks visitors to allowlist your site, also offers Acceptable Ads, and charges 30% of the ad revenue it recovers. The Admiral anti-adblock alternative page compares Admiral with AntiAdBlock Core. The two are set side by side in our Admiral vs Blockthrough guide.
Free plan: 5,000 detections a month, no payment method, no end date.