AntiAdBlock Core vs Blockthrough
AntiAdBlock Core vs Blockthrough
Active MV3 detection vs an Acceptable-Ads reinsertion model.
Blockthrough (owned by eyeo, the company behind Adblock Plus) is the scale leader in this category: 13,000+ sites, billions of monthly ad-block pageviews and a reported $175M+ in recovered revenue. Its model leans heavily on the Acceptable Ads programme to reinsert compliant ads.
That model has a blind spot. Acceptable Ads is largely a uBlock Origin and uBlock Origin Lite non-event: those blockers do not honour the programme by default. AntiAdBlock Core takes the opposite approach: detect every blocker, including uBOL on MV3, and run a recovery flow rather than rely on reinsertion.
| Feature | Blockthrough | AntiAdBlock Core |
|---|---|---|
| Transparent public pricing | Revenue share; no public price | Public: every tier listed ($0–$29.99/mo) |
| Free plan | No public free tier | Yes, 10k requests/mo, full detection engine |
| Detection vectors | Reinsertion-focused; vectors not disclosed | 11 independent vectors, voted in real time |
| uBlock Origin Lite (Chrome MV3) | Acceptable Ads not honoured by uBO/uBOL | Detected: Basic, Optimal & Complete |
| Time to first detection | Publisher onboarding via account team | ~60 seconds, one async script tag |
| Domain-locked + signed script | Not advertised | Yes, origin-pinned, HMAC-signed |
| Real-time analytics | Recovery reporting, account-managed | Per-detector breakdown + revenue model |
| GDPR: cookieless | Eyeo / Acceptable Ads framework | Cookieless: zero PII, daily aggregates |
Blockthrough column reflects public marketing material as of May 2026.
Where we win
We detect the blockers Acceptable Ads cannot reach
uBlock Origin and uBlock Origin Lite are the most common blockers among technical audiences and they ignore Acceptable Ads. Our 11-vector engine detects them directly instead of hoping for reinsertion.
Transparent, self-serve pricing
Blockthrough operates on revenue share negotiated per publisher. AntiAdBlock Core has fixed public pricing: you keep 100% of recovered revenue.
Start in minutes, not onboarding cycles
No account team required. The free tier lets you prove recovery on your own traffic before any commitment.
The verdict
Blockthrough is the right call for very large publishers who want eyeo's Acceptable Ads reach and are comfortable with a revenue-share deal. AntiAdBlock Core fits publishers who want to keep all recovered revenue, detect uBO/uBOL directly, and install without an onboarding cycle, at a price they can see upfront.
For your industry
Further reading
Frequently asked questions
Does Blockthrough detect uBlock Origin?
Blockthrough's model centres on Acceptable Ads reinsertion, which uBlock Origin and uBlock Origin Lite do not honour by default. AntiAdBlock Core detects those blockers directly with an 11-vector engine.
What does Blockthrough cost?
Blockthrough works on a revenue-share basis negotiated per publisher; there is no public price. AntiAdBlock Core has fixed public plans and you keep 100% of recovered revenue.
Try it free on your own traffic.
No credit card. Measure real recovery before paying anything.