Anti-adblock by publisher type
Ad-block rates run from 15-25% on news sites to 35-50% on gaming sites, and every audience answers a different message. AntiAdBlock Core runs the same detection on every site and lets you tune the notice to yours. Pick your type of site.
- 8 publisher types, one detection engine
- Free up to 5,000 detections a month
- No tracking cookies, no fingerprinting
- One tag, or the official WordPress plugin
Typical industry ranges; your real rate is measurable from day one.
- 15-25%typical ad-block rate on news sites
- 25-40%on WordPress and Blogger blogs
- 35-50%on gaming sites
- ~60 sto paste the tag, on any type of site
Typical ranges from our ad-blocking statistics. Your own rate shows in your dashboard from the first day.
Anti-adblock use cases and ad-block rates by type of site
Each page shows what ad blocking costs that audience, the notice that fits it and how it compares with the usual alternative.
Anti-adblock for gaming sites
Covers uBlock Origin, the blocker Acceptable Ads never reaches.
Ad-block rate 35-50%
Anti-adblock for WordPress sites
The official plugin or one tag, with any ad network.
Ad-block rate 25-40%
Anti-adblock for video sites
Ask viewers to allow ads before the pre-roll call.
Pre-roll: outside Acceptable Ads
Anti-adblock for affiliate sites
Put a number on the commissions blockers hide.
Loss hides in attribution
Anti-adblock for ad networks and agencies
Several client sites, one account, per-site figures.
Flat price, no revenue share
Not sure which fits? Start from your problem
Pick the line that sounds like your site.
Most of your readers are young, technical and run uBlock Origin
Your ad network's recovery leaves uBlock Origin readers untouched
Your best-paying slot is the video pre-roll
Your readers would leave if you asked them to pay or sign up
You publish on WordPress or Blogger and live on AdSense
Commissions dropped while your traffic did not
You run ads on several client sites
The same detection on every type of site
Every use case runs the same detection. It covers uBlock Origin and uBlock Origin Lite, AdBlock Plus, AdBlock, AdGuard, Brave Shields and Ghostery on desktop and mobile, reports network-level blocking such as Pi-hole or NextDNS apart, and is kept current for you as blockers change. Plans are counted in detections, page views where a blocker is found, and every plan runs the same engine.
What you choose per site is the notice. By default it works as an adblock wall: the visitor allows ads on your site and keeps reading. Visitors blocked only at network level can be allowed to close it, and from the Max plan the detection API hands the result to your own code instead. Your ads, your network and your tags stay exactly as they are.
- uBlock Origin
- uBlock Origin Lite
- AdBlock Plus
- AdGuard
- Brave Shields
- Ghostery
Kept current as blockers change, on desktop and mobile.
Anti-adblock by type of site: common questions
Which types of websites have the highest ad-block rates?
Technical and entertainment audiences block the most. Typical ranges are 35-50% of page views on gaming sites and 25-40% on forums and on WordPress and Blogger blogs, against 15-25% on general news sites. Your own rate depends on your readers' age, device and country, and the free plan measures it from the first day. Our ad-blocking statistics explain the ranges.
How do I find out how many of my visitors use an ad blocker?
Add the tag or the WordPress plugin on the free plan. Your dashboard shows the share of page views with a blocker on each site, and from the Max plan its breakdown by type of blocking, device, browser and country. Page views without a blocker never count towards your plan.
Does anti-adblock work the same on every type of site?
Detection is the same everywhere: one engine covers every major blocker on any site where you can add a script tag. What changes by type of site is the message and its tone, so a newsroom, a forum and a video site can each ask in their own way.
Is the notice a wall, or can visitors close it?
By default it works as an adblock wall: visitors turn their blocker off for your site to keep reading, and the script checks again right there. Visitors blocked only at network level can be allowed to close it. From the Max plan you can also run detection silently through the API and decide in your own code.
Is anti-adblock legal for any type of website?
No law we found bans detecting ad blockers as such; the rules regulate how the check is done. In the EU, the ePrivacy rules cover storing or reading information on the visitor's device and GDPR covers personal data. AntiAdBlock Core uses no fingerprinting, no tracking cookies and no visitor identifiers; it leaves a few timestamps with no identifier in the browser, for 30 days at most, so list them in your cookie notice and check whether your consent tool should cover them.
My type of site is not listed. Will it work?
Yes. The use cases are starting points. The same tag runs on any site where you can add a script, including Shopify, Webflow, Ghost, Next.js and plain HTML; AMP pages are not supported. Start from the closest use case or from the overview for publishers.
How are plans counted?
In detections: a detection is a page view where an ad blocker is found, and page views without one never count. The free plan covers 5,000 detections a month for one site with no payment method, and paid plans add volume and sites at a flat price, with no revenue share.
Start with your type of site
Free up to 5,000 detections a month. No payment method, no revenue share.