Guides
Anti-adblock guides
Technical guides for publishers: how to detect ad blockers, what changed with Chrome MV3, and how to recover the ad revenue ad blockers take from you.
Browse by category
Each category groups guides around a single decision.Detection
8How AntiAdBlock Core spots every blocker, from uBlock Origin to MV3 uBOL.
Revenue
10Quantify, recover and grow the ad revenue ad blockers take from you.
Strategy
5The product-level decisions behind a serious anti-adblock programme.
Comparisons
1Side-by-side reviews of the major anti-adblock vendors and free scripts.
Platforms
5Anti-adblock for WordPress, Shopify, Ghost and other publishing platforms.
Buyer's guide
2Practical checklists for choosing anti-adblock tooling in 2026.
Implementation
3Install, configure and monitor AntiAdBlock Core on real publisher sites.
Compliance
1GDPR, consent and the legal frame around anti-adblock detection.
Latest guides
35 published guides- Revenue10 min read
Header bidding vs waterfall: which one pays publishers more?
The waterfall sells your inventory in a queue and header bidding sells it in an auction, and the difference shows up as unsold impressions and prices below what someone would have paid. This is how each works, when the waterfall still makes sense, and the inventory that neither of them can sell.
Read guide - Revenue9 min read
Ad refresh and CPM: does refreshing ads actually make more money?
Refreshing ad slots turns time on page into extra impressions, which sounds like free money and often is not. Whether it pays depends on how you trigger it, and on a share of your audience where refreshing produces literally nothing.
Read guide - Revenue9 min read
Ad viewability by format: which units actually get seen
Two publishers can run the same number of ads and earn very different money, because buyers pay for impressions that could be seen and formats differ wildly on that. This is what each format does to viewability, and why a chunk of the number you are reading is not a layout problem at all.
Read guide - Revenue10 min read
How to improve ad fill rate and viewability
Fill rate and viewability are the two numbers publishers optimize hardest, and ad blocking quietly corrupts both. One it hides, the other it wrecks. This guide explains what each metric actually measures, what blocking does to them, and which levers are worth pulling first, with a section on gaming inventory.
Read guide - Implementation11 min read
Detection API: run your own logic on every adblock detection
Available on Max and Business, the Detection API turns our script into a headless detector: the same engine, no overlay, and a JavaScript event your code consumes to redirect, gate or measure however you want. This is the complete integration reference, from the tag to the payload.
Read guide - Revenue9 min read
Adblock recovery: the complete guide for publishers
A disciplined adblock recovery programme, detection, measurement, recovery funnel, ongoing maintenance, can reclaim 15–35% of the revenue ad blockers cost you. Here is how it works and what each stage requires.
Read guide - Buyer's guide9 min read
Best adblock recovery software in 2026: an honest comparison
A dozen tools claim to be the best adblock recovery software. Here is an honest look at how the leading six actually work, what they cost, and which fits what kind of publisher.
Read guide - Implementation7 min read
Anti-adblock code: examples, common pitfalls and what actually holds up
Every publisher's first anti-adblock code is a bait div or a fetch probe. Here is what each does, why it breaks, and what a real implementation that survives modern blockers looks like.
Read guide - Detection8 min read
How ad blockers bypass detection scripts: and what publishers can do
Ad blockers do not just block ads, they also block the scripts that detect them. Here is how they evade publisher-side detection, and what evasion-resistant detection looks like.
Read guide - Buyer's guide8 min read
How to choose adblock recovery software
Adblock recovery software ranges from managed revenue-share networks to focused detection scripts. Here are the criteria that actually separate them, and the questions to ask before you commit.
Read guide - Revenue7 min read
Ad reinsertion explained: how it works and where it fails
Ad reinsertion puts compliant ads back in front of blocked visitors. It is the model behind most recovery networks, and it has one large blind spot. Here is the honest picture.
Read guide - Detection8 min read
How to detect ad blockers with JavaScript in 2026
Bait divs, dummy ad scripts, fetch probes and AdSense checks are the four classic ways to detect an ad blocker in JavaScript. Here is how each works, why it breaks, and what survives Manifest V3.
Read guide - Strategy8 min read
Free Anti-AdBlock Script vs Paid: What Publishers Actually Need
Most free adblock detection scripts work on day one and break within months. This guide walks through every real option, BlockAdblock, GitHub scripts, IAB DetectAdBlock, and managed free tiers, so you can pick the right tool without wasting a weekend.
Read guide - Detection9 min read
Detect AdBlock with JavaScript: Code Snippets and Why They Fall Short
A practical JavaScript adblock detection tutorial covering the bait-div method, fetch-based probes, and MV3 blind spots, plus when a managed solution makes more sense than rolling your own.
Read guide - Platforms7 min read
Adblock detection on Microsoft Edge: the publisher guide
Microsoft Edge is Chromium-based, so its ad-blocking landscape mirrors Chrome's under Manifest V3, plus a built-in tracker layer. Here is what publishers need to detect blockers on Edge accurately.
Read guide