Admiral and Blockthrough on four points
| Point | Admiral | Blockthrough | AntiAdBlock Core (we build it) |
|---|---|---|---|
| What it is | A visitor relationship management (VRM) suite; recovery is one module 3 | Acceptable Ads monetization, part of eyeo since 2022 8 | Ad-block detection and a wall asking visitors to allow ads |
| Main route | Asks visitors to allowlist your site and restores your full ad stack 4 | Acceptable Ads through your ad server or header bidding wrapper 8 | Asks every detected visitor to allow ads |
| How it charges | 30% of recovered ad revenue, nothing upfront 1 | A share of the incremental revenue it delivers, per a Publift FAQ 11 | Flat, $5 to $29.99 a month; pauses at the plan's limit |
| What the visitor sees | An allowlist request, with AI-written messages and automated A/B tests 2 | Lighter ads and no message by default 10 | A wall asking to allow ads on your site |
Numbered sources: Sources.
Allowlist or Acceptable Ads: how each one gets revenue back
Admiral's main route is to ask: the visitor allowlists the site and your full ad stack comes back. Its routes, grouped since September 2026 as Full Spectrum Adblock Recovery, sit inside a suite that also sells paywalls, registration walls, email capture and consent.
Blockthrough, owned since 2022 by eyeo, the company behind Adblock Plus and AdBlock, starts from not asking: it serves Acceptable Ads to visitors whose blocker lets them through, with your demand and its own BT Demand. Its Readership Link tool adds an allowlist message.
| Route | Admiral | Blockthrough |
|---|---|---|
| Ask the visitor to allowlist your site | ● | ○ Readership Link |
| Acceptable Ads | ● | ● |
| Proxy reinsertion | ● | · not stated |
| Protection for "aggressive" and "militant" blockers | ● | · not stated |
| Subscriptions, registrations or donations | ● | · not stated |
| Nothing asked of the visitor by default | ● through reinsertion | ● by default |
| Adds its own demand | · not stated | ● BT Demand |
● offered // ○ a separate tool // · not stated on its pages
Admiral blog, September 22, 2026; blockthrough.com. A list of what each one publishes, not of how well it works.
Which ad-block visitors each one reaches
Blockthrough's ads reach a visitor only when the blocker allows Acceptable Ads. Admiral asks directly, so it does not depend on the blocker joining a program; it says it targets "aggressive" and "militant" blockers.
- Adblock Plus, AdBlock On by default in Adblock Plus and in AdBlock's desktop extensions, unless the visitor switches them off: Blockthrough reaches them without asking.
- uBlock Origin, uBlock Origin Lite Not in their default lists: Blockthrough only if your site is allowlisted. Admiral wrote about uBlock Origin Lite in October 2024, with no per-mode results.
- AdGuard, Ghostery, Brave Shields Not on acceptableads.com's product list: Blockthrough only if your site is allowlisted.
- Network or DNS blocking Admiral says it identifies network, VPN and DNS blocking; Blockthrough's pages don't say.
Blocker defaults: each blocker's documentation and acceptableads.com.
How each one charges: a published 30% and an unpublished share
Admiral publishes its rate: it keeps 30% of the ad revenue it recovers, charges nothing upfront and promises what it calls "risk-free 100% guaranteed net revenue". Blockthrough has no pricing page; a FAQ published by its partner Publift says it "charges a revenue-share on the incremental revenue that they provide", and the percentage is not published.
Both fees rise with recovery, and a month without it costs nothing; only Admiral's can be read before you call.
| Point | Admiral | Blockthrough | AntiAdBlock Core |
|---|---|---|---|
| Recovery price | 30% of recovered ad revenue | Not published | Flat, from $5 a month |
| Rest of the offer | Suite from $250 a month; paywalls 15% of subscriptions sold | BT Demand and Readership Link; price not published | No suite |
| If recovery grows | You pay more: 30% of each extra dollar recovered | You pay more; the share is not published | Same price up to the detection limit, then protection pauses until the next cycle or an upgrade |
getadmiral.com/pricing; blockthrough.com and the Publift FAQ; antiadblockcore.com/pricing.
A flat price works the other way round: you pay the plan even in a month when you recover little. Plans count detections, page views where a blocker is detected; the rest never count. Our Admiral anti-adblock alternative page charts where Admiral's share passes each plan.
Getting started: trial, form or a tag
Freestar enables Blockthrough by default and also offers Freestar Recovered, a free prompt of its own: if you work with a network, ask what already runs on your pages before you add another tool.
Admiral
- 7-day free trial, or a demo
- One tag, or its WordPress plugin Admiral Adblock Analytics
- Recovery "within 5 minutes of sign-up", per Admiral
Blockthrough
- Contact form, demo request or estimate
- One line of JavaScript, or your network turns it on
- Acceptable Ads through your own demand
AntiAdBlock Core
- Sign up online and verify your domain
- Paste one tag (about 60 seconds) or use the WordPress plugin
- The wall shows from the first blocked page
Who each one suits
Admiral
Fits if You want one vendor for recovery, paywalls, registration walls, email capture and consent, and prefer to pay a share of results.
Doesn't fit if You don't want the cost to rise with recovery, or you only need the adblock part.
Blockthrough
Fits if You want no message or wall, and most ad-block readers use Adblock Plus or AdBlock, or your network already runs it.
Doesn't fit if Your audience mostly uses uBlock Origin, uBlock Origin Lite or Brave, or you want the price before a call.
AntiAdBlock Core (we build it)
Fits if You keep the ads you already run, ask every detected visitor to allow ads and pay a flat public price, signing up online.
Doesn't fit if You want a suite, paywalls, subscriptions, donations, email capture, a consent tool or ad reinsertion: it does none of that. Every detected visitor faces the wall, and some leave.
A third option, and what it does not do
We build AntiAdBlock Core, so read this as a vendor's note. It is not a suite and does not serve Acceptable Ads: multi-signal detection, maintained daily, finds the blocker and a wall asks the visitor to allow ads. If the blocking is network-level only, you can let visitors close the notice (a per-site setting, off by default).
You get
- A flat public price, nothing taken from what you recover
- uBlock Origin Lite detected in its Basic, Optimal and Complete modes
- First-party delivery and a live dashboard on every plan
You don't get
- Paywalls, subscriptions, donations, email capture or a consent tool
- Acceptable Ads, ad reinsertion or A/B tests
- A breakdown by product name: it is by type of blocking, on Max and Business
The catch
- Every detected visitor is asked, and some leave
- DNS blocks can't be switched off in one click, so they rarely end in a recovery
- At the plan's detection limit, protection pauses until the next cycle or an upgrade
More providers: our 2026 adblock recovery shortlist and adblock recovery providers compared.
How this comparison was made
AntiAdBlock Core makes this page and competes with both; we are not affiliated with either. Every rival fact comes from the sources below, the same ones our two comparisons cite. We do not score detection or recovery, which we cannot measure on the same sites.
Admiral
- Admiral pricing // Nov 1, 2026
- Admiral adblock recovery // Nov 1, 2026
- About Admiral // Nov 1, 2026
- Admiral blog: Full Spectrum // Nov 1, 2026
- Admiral blog: uBlock Origin Lite // Nov 1, 2026
- Admiral privacy consent // Nov 1, 2026
- Admiral plugin on wordpress.org // Nov 1, 2026
Blockthrough
- blockthrough.com // Nov 1, 2026
- Blockthrough: get started // Nov 1, 2026
- Blockthrough: Readership Link // Nov 1, 2026
- Publift: Blockthrough FAQs // Nov 1, 2026
- AdExchanger: eyeo acquires Blockthrough // Nov 1, 2026
- Freestar: Freestar Recovered // Nov 1, 2026
Ad blockers and standards
- Adblock Plus: Acceptable Ads // Nov 1, 2026
- AdBlock Help Center // Nov 1, 2026
- acceptableads.com: about // Nov 1, 2026
- uBlock Origin README // Nov 1, 2026
- uBlock Origin Lite README // Nov 1, 2026
Admiral vs Blockthrough: questions
Which is cheaper, Admiral or Blockthrough?
Public pages can't settle it. Admiral's pricing page, checked Nov 1, 2026, sets 30% of the ad revenue it recovers, with nothing upfront. Blockthrough takes a share of the incremental revenue it delivers and does not publish the percentage.
Do Admiral and Blockthrough reach uBlock Origin and uBlock Origin Lite readers?
Not with Acceptable Ads: those blockers don't turn them on by default, so Blockthrough reaches those readers only if they allowlist your site, and publishes nothing on uBlock Origin Lite. Admiral asks them to allowlist; it wrote about uBlock Origin Lite in October 2024, with no per-mode results.
Do Admiral and Blockthrough do the same thing?
No. Admiral's main route asks visitors to allowlist your site and restores your full ad stack, inside a suite that also sells paywalls and consent. Blockthrough serves Acceptable Ads without asking by default. They overlap in one place: Admiral also offers Acceptable Ads.
Do Admiral or Blockthrough have a free plan?
Not for recovery. Admiral offers free ad-block analytics and a 7-day trial; Blockthrough, free ad-block analytics, and monetization is paid. AntiAdBlock Core has a Free plan of 5,000 detections a month, with the wall and no payment method.
Before you call either vendor
Paste the tag or install the WordPress plugin on one site: the wall shows to visitors with a blocker and your dashboard counts detections from day one, up to 5,000 a month on the Free plan.
No payment method, no sales call.