The loss never shows in your reports
A blocked page view sends no ad request, so your ad server simply reports fewer impressions, never the reason. With 15-25% of readers blocking, up to a quarter of your inventory goes dark without a single alert.
Win back the ad revenue your news site loses to ad blockers
General news sites typically see 15-25% of page views with an ad blocker, and those impressions never reach your ad server. AntiAdBlock Core shows those readers a notice in your newsroom's voice: they allow ads on your site and keep reading. No paywall, no sign-up.
- Free up to 5,000 detections a month
- One async tag, never render-blocking
- No paywall and no sign-up for readers
- AdSense, Ad Manager and Prebid stay as they are
- 15-25%typical ad-block rate on general news sites
- ~60 sto paste the tag in your template
- EN / ESthe notice speaks your reader's language on its own
- 0%revenue share: a flat price by detections
Typical range from our ad-blocking statistics. Your own rate shows in your dashboard from the first day.
What ad blocking costs a news site
Paywalls and sign-up walls cost the next visit
Your readers have the same story open in other tabs. Ask them to pay or register just to read the article and you hand the visit to the next outlet.
Thinner inventory weakens your CPM
Fewer counted impressions and lower fill pull down the averages your sales team negotiates with, so blocking costs more than the blocked pages themselves.
No paywall: readers allow ads and keep reading
A paywall asks for money and a sign-up wall asks for an email. The AntiAdBlock Core notice asks for neither: it explains that ads pay for your journalism and asks the reader to allow ads on your site. By default it works as an adblock wall, so the article continues as soon as the blocker is off for your site, and the script checks again right there.
You write the message in your newsroom's voice, with your logo from the Max plan, and readers without a blocker never see it. Readers blocked only at network level can be allowed to close it. Once a reader allows ads, your own tags load again in AdSense, Google Ad Manager or your header bidding, because AntiAdBlock Core never serves, reinserts or edits ads.
AntiAdBlock Core vs revenue-share recovery
The big recovery platforms for news sites take a share of the revenue they recover, and some fill your slots with allowlisted or reinserted ads.
AspectAntiAdBlock CoreRevenue-share platforms
PricingFlat price by detectionsA share of the revenue they recover
Ads in your slotsYour own tags, untouchedOften allowlisted or reinserted ads
The messageYour notice, your newsroom's voiceThe platform's flow
Getting startedSelf-serve in minutes, free planA short trial or a sales call
Works with your ad stack
A detection layer on top of what you already run.
- Google AdSense
- Google Ad Manager and AdX
- Prebid and header bidding
- Mediavine, Ezoic and other networks
- WordPress, Ghost or your own CMS
Anti-adblock for news publishers, set up in a minute
Paste one async tag in your template, or install the WordPress plugin. AntiAdBlock Core detects uBlock Origin and uBlock Origin Lite, AdBlock Plus, AdGuard, Brave Shields and Ghostery on desktop and mobile, and reports network-level blocking such as Pi-hole or NextDNS apart. It is kept current for you as blockers change.
Your dashboard shows the share of page views with a blocker on each site, and from the Max plan its breakdown by type of blocking, device, browser and country, so the loss finally has a number your sales and audience teams can use. From the Pro plan, Blocklist Watch shows you in plain language, in the dashboard, when a public filter list names your domain.
Related use cases
Other types of site, each with its own ad-block problem and its own fix.
Anti-adblock for video sites
Newsrooms that sell pre-roll on their own clips.
Anti-adblock for WordPress sites
A large share of news and magazine sites run on WordPress.
Anti-adblock for ad networks and agencies
Media groups that run several titles.
Anti-adblock for gaming sitesAnti-adblock for forumsAnti-adblock for affiliate sitesAnti-adblock script for Blogger
Anti-adblock for news sites: questions
Does ad blocking really affect a news site's revenue?
Yes. A page view with an ad blocker sends no ad request, so it earns nothing and does not appear in your ad server's reports. General news sites typically see 15-25% of page views blocked, which means up to a quarter of your inventory never reaches advertisers.
Is an adblock notice the same as a paywall?
No. A paywall asks the reader to pay or register to read. The AntiAdBlock Core notice only asks the reader to allow ads on your site; once they do, the article continues and your ads load as usual. It costs the reader nothing.
Will asking readers to disable their ad blocker drive them away?
The notice asks for the one thing that costs the reader nothing, with your own message and logo from the Max plan, and readers without a blocker never see it. If your audience needs a softer touch, readers blocked only at network level can be allowed to close it.
How many news readers use ad blockers?
On general news sites the typical range is 15-25% of page views, lower than on gaming sites or forums but enough to remove up to a quarter of your inventory. Your own figure depends on your readers' age, device and country, and the free plan shows it from the first day.
Is anti-adblock legal for news sites in the EU?
No law we found bans detecting ad blockers as such; the rules regulate how the check is done. In the EU, the ePrivacy rules cover storing or reading information on the visitor's device and GDPR covers personal data. AntiAdBlock Core uses no fingerprinting, no tracking cookies and no visitor identifiers; it leaves a few timestamps with no identifier in the browser, for 30 days at most, so list them in your cookie notice and check whether your consent tool should cover them.
Does it slow down article pages or hurt Core Web Vitals?
No. The script loads asynchronously from one tag, so it never blocks rendering, and if our servers fail to respond it simply does nothing. Search engine crawlers do not run ad blockers, so they index your articles as before.
Does it work with Google Ad Manager and header bidding?
Yes. AntiAdBlock Core never touches your ads. Once a reader allows ads on your site, your Google Ad Manager, AdX, Prebid or AdSense tags load normally, exactly as they do for readers without a blocker.
How is this different from Admiral or Blockthrough?
Both take a share of the revenue they recover: Blockthrough recovers it mainly through Acceptable Ads, and Admiral bundles recovery with paywalls and subscriptions. AntiAdBlock Core charges a flat price by detections, keeps your own tags in place and shows a notice you write. Our comparison pages go through each one.
Win back the readers your reports never show you
Start free up to 5,000 detections a month. No payment method, no revenue share.