Industries
Anti-adblock for news and magazine publishers
Recover blocked ad revenue without driving CPM-sensitive readers away.
News and magazine sites live on display CPMs, and every blocked impression is revenue that simply never arrives. With ad-block rates in the 15-25% range for general-interest publishers, a newsroom that does nothing about it is running on three-quarters of its inventory.
The hard part is that news readers are loyal but impatient. A clumsy ad-block wall pushes them straight to a competing headline, so the recovery message has to be measured and respectful. AntiAdBlock Core is built for exactly that balance.
The ad-block problem in your vertical
Blocked impressions are invisible in your reports
Ad-block sessions never reach your ad server, so the loss hides between sessions and revenue. You see fewer impressions without ever seeing the cause.
Aggressive walls cost you the next visit
A hard paywall-style block on a news article sends a reader to the next outlet covering the same story. For CPM-sensitive publishers, lost loyalty is more expensive than a single blocked view.
CPM erosion compounds quietly
Lower fill and thinner inventory drag down the averages your sales team negotiates against. A 20% block rate is not a 20% problem once it feeds into your effective CPM.
How AntiAdBlock Core solves it
AntiAdBlock Core detects ad blockers before your layout settles, using an 11-vector engine that catches uBlock Origin, uBlock Origin Lite, AdBlock Plus, AdGuard, Brave Shields and Ghostery. The detection model is retrained nightly, so a filter-list update does not quietly blind you.
When a blocker is found, you run a customizable recovery overlay: a polite, on-brand request to allow ads or whitelist the site, not a punitive wall. The script is cookieless and GDPR-clean, and per-detector analytics show exactly how much revenue the recovery flow brings back.
Adblock revenue recovery vs detection: what is the difference?
AntiAdBlock Core vs Blockthrough
Frequently asked questions
Will an ad-block overlay scare away my readers?
Only if it is aggressive. AntiAdBlock Core's overlay is fully customizable in copy, tone and styling, so you can ask politely and on-brand rather than blocking the article outright.
How much blocked revenue can a news site realistically recover?
It depends on your block rate and how persuasive your overlay is, but with 15-25% of sessions affected the upside is significant. The free plan lets you measure the exact figure on your own traffic first.
Does it slow down my article pages?
No. The script loads asynchronously from a single tag and runs detection in milliseconds, before the layout settles, so reading experience and Core Web Vitals are unaffected.
Start recovering revenue today.
Free up to 10,000 detections per month. No credit card.