Content and traffic
It looks for "unique, high-quality content and traffic from reputable sources" and will not onboard a site whose traffic it believes is fraudulent or bot-driven.
AntiAdBlock Core vs Publisher Collective (Snigel)
A selective managed ad partner with Acceptable Ads recovery built in, or a detection script you add to the ad network you already use.
Publisher Collective, merged with Snigel since February 2025, is a managed ad partner. Its FAQ says it evaluates sites generating about €300 a day, or 3 million page views a month outside its six categories, and its partner terms make the contract exclusive. Its AdEngine shows Acceptable Ads to ad-block visitors. AntiAdBlock Core has no minimum: you keep your network and start free.
Publisher Collective (Snigel) data checked onSee sources
Publisher Collective (Snigel)Managed ad partner (AdEngine)
AntiAdBlock CoreAdblock detection script with a notice
- Who can join
- Selective: about €300 a day
- Any site, no minimum
- How you pay
- Revenue share, set per contract
- Flat price, Free plan
- Ad-block approach
- Shows Acceptable Ads
- Asks visitors to allow ads
- Getting started
- Application and contract, 10 to 14 days
- Online sign-up, about 60 seconds
Publisher Collective's entry bar, 2022 to 2026
Thresholds published in Publisher Collective's FAQ, and in Snigel's before the merger. Publisher Collective decides each application; a published threshold is not an approval.
Publisher CollectiveSnigelPublisher Collective (AdEngine)11 February 2025
Publisher Collective vs AntiAdBlock Core at a glance
| Aspect | Publisher Collective (Snigel) | AntiAdBlock Core |
|---|---|---|
| What it is | Managed ad partner: AdEngine header bidding run by its own ad ops team2 | Script that detects ad blockers and asks visitors to allow ads; serves no ads |
| Who can join | Selective: sites generating about €300 a day, or 3M page views a month outside its six categories1 | Any site where you can add a script; no traffic or revenue minimum (better here) |
| How you start | Contact form, site review and contract; 10 to 14 days to go live, full ramp in 301 | Online sign-up; one tag in about 60 seconds, or the WordPress plugin (better here) |
| How you pay | Revenue share set in each contract; rate not published3 | Flat monthly or yearly price; Free plan with 5,000 detections a month (better here) |
| Payouts | Your share of net revenue, paid once it passes €5003 | No payouts involved: your ad revenue stays with you and your network |
| Your other ad partners | Exclusive worldwide representation of your site's advertising during the contract3 | Keeps AdSense, Ad Manager, Mediavine, Ezoic or any other network (better here) |
| Ad-block approach | Shows ads that meet the Acceptable Ads Standard when a blocker is detected2 | Shows a notice asking the visitor to allow ads on your site |
| Who the approach reaches | Visitors whose blocker allows Acceptable Ads: on by default in Adblock Plus, not in uBlock Origin's or uBlock Origin Lite's default lists2021 | AdBlock, Adblock Plus, uBlock Origin, uBlock Origin Lite, AdGuard, Ghostery and Brave Shields; DNS blocking included in your rate and shown as a separate count (better here) |
| Ad-block reporting | Published dashboard lists RPM, impressions, fill rate, geo and device; no adblock report listed4 | Real-time ad-block rate, detections and recoveries on every plan (better here) |
| Leaving | Trial period, then three months' written notice3 | Cancel from the dashboard at any time (better here) |
| Privacy and consent | Own CMP certified by Google and IAB, installed unless you opt out; contextual ads without consent23 | No tracking cookies, no fingerprinting, no visitor IDs; daily totals per site |
Publisher Collective column: its FAQ, AdEngine, partner terms and Insights & Analytics pages, the merger announcement of 11 Feb 2025 and snigel.com, checked 11 Oct 2026. Default lists: uBlock Origin and uBlock Origin Lite documentation on GitHub.
Publisher Collective requirements in 2026
Publisher Collective publishes its entry criteria in its FAQ, under "What are the requirements to join The Collective?". As checked on 11 October 2026:
Revenue
It is "willing to evaluate websites generating approximately €300 per day", and may consider smaller sites with significant growth potential or high-quality content.
Categories
It works mainly with video gaming, hobbies and casual games, technology, knowledge and education, sports, and health and wellbeing. Outside those, it asks for 3 million page views a month.
Selectivity
It calls itself "very selective", because each new site needs significant investment and upkeep from its team.
Process
You apply through a contact form, the team reviews your site and you sign an agreement. Setup takes 10 to 14 days and full performance comes within 30 days. Integration means adding JavaScript tags to the head and body of your pages, with an integration engineer on hand.
Older figures still circulate. Until spring 2026 the same FAQ asked for 500,000 page views a month with 30% of the audience in the US, UK and Canada; versions from 2024 and 2022 asked for 250,000 and 150,000. If a review or an AI answer quotes those numbers, it is describing an older page.
If your site is below that bar, or you would rather keep selling your own ads, you can still act on ad-block traffic yourself. AntiAdBlock Core has no traffic or revenue minimum: register, add one tag and see your ad-block rate on the Free plan the same day. For video game sites, see anti-adblock for gaming sites.
Snigel is now part of Publisher Collective
Snigel, founded in Dublin in 2012 by two former Google executives, built AdEngine, a header bidding platform run as a managed service. On 11 February 2025, Snigel and Publisher Collective, then a gaming-focused ad network based in Bath, UK, announced a strategic merger; the terms were not disclosed. Publisher Collective is the brand that remains, and it calls Snigel "our technology engine".
Today snigel.com shows a single line, "Snigel is now part of Publisher Collective", and its AdEngine and FAQ pages redirect to publisher-collective.com. According to Publisher Collective's launch announcement of 2 September 2025, all commercial activity runs under the Publisher Collective brand, while Snigel supports platform integrations and legacy contracts. Andrew Buckman has been CEO since January 2026.
For publishers, Snigel's anti-adblock and Publisher Collective's are now the same AdEngine feature. The entry bar changed too: Snigel's 2024 FAQ asked for 2 million page views a month or about $50 a day, while Publisher Collective's current FAQ cites about €300 a day.
How adblock recovery works in AdEngine
AdEngine's adblock recovery does not ask visitors to do anything. In Publisher Collective's words: "When a blocker is detected, we show high quality ads that meet Acceptable Ads Standards." Snigel's guide describes them as static image and text ads, and it is part of the managed AdEngine service, not a separate product. Publisher Collective's own figures: an 8% revenue increase in a published case study for HelpDeskGeek.com, and ad-block traffic reaching 72% to 100% of the eCPM of other traffic, according to Snigel's guide.
Who it reaches depends on the visitor's blocker. Acceptable Ads only display where the blocker allows them: Adblock Plus installs with Acceptable Ads enabled by default, while uBlock Origin's default filter lists and uBlock Origin Lite's default ruleset do not include them, according to their own documentation. By its own account, Publisher Collective's audience blocks ads at an above-average rate: 32% in a 2023 case study published by Blockthrough.
On asking visitors, Publisher Collective's blog holds two positions. A 2022 guide, written for Snigel, advises against pop-ups that ask visitors to disable their blocker. A June 2024 post suggests "subtle messaging" or "a discreet pop-up" that asks ad-blocking visitors to whitelist the site. AntiAdBlock Core is built on that second idea: it detects the blocker, including uBlock Origin Lite on Chrome's Manifest V3, and shows a notice asking the visitor to allow ads on your site. Readers without a blocker never see it. For the reinsertion model in general, see how Acceptable Ads reinsertion works.
Pricing and contract terms
Publisher Collective does not publish a rate. Under its partner terms, it pays you the proportion of net revenue agreed in your contract, once your earnings pass €500. While the contract runs, it holds the exclusive right to represent your site's advertising worldwide, and it may end the contract if you monetize your ad space through another third party without its written agreement. After a trial period, either side gives three months' written notice to leave. Adblock recovery is not priced separately: its cost sits inside the revenue share.
AntiAdBlock Core charges a flat price instead: no revenue share, no setup fee, no sales call and no commitment, and you cancel from the dashboard. The Free plan includes 5,000 detections a month without a payment method; paid plans run from $5 to $29.99/month in US dollars. Only page views where a blocker is detected count toward the quota. See AntiAdBlock Core pricing, or estimate what ad blocking costs you with the adblock revenue loss calculator.
- Free5,000 detections/moFree
- Pro100,000 detections/mo$5/mo
- Max1,500,000 detections/mo$12.99/mo
- Business5,000,000 detections/mo$29.99/mo
Prices in US dollars. Only page views where an ad blocker is detected count; the rest never use your quota.
Where AntiAdBlock Core is stronger
No bar to clear
Publisher Collective chooses its publishers: about €300 a day, or 3 million page views a month outside its categories. AntiAdBlock Core has no minimum, so a new or growing site can install the tag and start on the Free plan the same day.
Your ad network stays
Publisher Collective's terms give it exclusive representation of your advertising. AntiAdBlock Core sells and serves no ads, so you keep AdSense, Ad Manager, Mediavine, Ezoic or any other network and add detection on top.
It reaches blockers that skip Acceptable Ads
Acceptable Ads reach visitors whose blocker allows them. AntiAdBlock Core detects AdBlock, Adblock Plus, uBlock Origin, uBlock Origin Lite, AdGuard, Ghostery and Brave Shields, asks those visitors to allow ads, and includes network-level blocking such as Pi-hole or NextDNS in your rate; your dashboard also shows it as a separate count.
When Publisher Collective is the better choice
Publisher Collective suits established sites that want to hand over their whole display monetization, not only adblock recovery. AdEngine combines header bidding, price floors, ad formats and a consent platform certified by Google and IAB, and its team sells direct campaigns to brands, including game publishers. Its recovery earns from ad-block visitors without asking them to change anything.
- Your video game, tech or hobby site earns around €300 a day and you want a partner to run all of your ads.
- You prefer to show Acceptable Ads to ad-block visitors rather than ask them to allow ads.
- You want direct brand campaigns sold for you alongside programmatic demand.
- You already run Prebid and only want more demand: Publisher Collective also offers a Prebid adapter, although its page does not mention adblock recovery.
Using AntiAdBlock Core with or without a managed partner
Check your contract first
If you work with Publisher Collective or another partner that already shows Acceptable Ads to ad-block visitors, agree with them how a notice fits in, since both act on the same visitors. AntiAdBlock Core places no ads, but your contract governs your ad space.
Create a free account
Register online with no payment method, add your domain and verify it with a meta tag, a file or a DNS TXT record. For first-party delivery, add one DNS record and we issue and renew the certificate.
Add one tag and measure
Paste the async tag in your <head> or use the WordPress plugin. Your dashboard shows ad-block rate, detections and recoveries in real time. On Max and Business, the Detection API can pass the result to your own code without showing a notice.
Publisher Collective or AntiAdBlock Core? The verdict
Choose Publisher Collective if your site clears its bar and you want one partner to run all of your display ads, with Acceptable Ads recovery included in a revenue-share contract. Choose AntiAdBlock Core if you are below that bar, want to keep your current ad network, prefer a flat public price, or want to reach visitors whose blocker does not allow Acceptable Ads. You can test it on your own traffic on the Free plan, with no payment method.
How we compared
We make AntiAdBlock Core and are not affiliated with Publisher Collective or Snigel. Every statement about Publisher Collective comes from its public pages, checked on 11 October 2026; earlier requirements come from Internet Archive copies of its FAQ. We report Publisher Collective's own figures as theirs and do not quote numbers we cannot check.
Publisher Collective (Snigel) data checked on
- 1Publisher Collective FAQ
- 2Publisher Collective: AdEngine
- 3Publisher Collective partner terms and conditions (clauses 2.1, 5.1, 7.5, 8.1, 9.3)
- 4Publisher Collective: Insights & Analytics
- 5Publisher Collective: Prebid Adapter
- 6Snigel and Publisher Collective merger announcement (11 Feb 2025)
- 7Publisher Collective launch announcement (2 Sep 2025)
- 8Publisher Collective blog: Andrew Buckman joins as CEO (6 Jan 2026)
- 9snigel.com
- 10Snigel's anti-adblock guide (5 Aug 2022), Publisher Collective blog
- 11"How to monetize your ad-blocking audience" (27 Jun 2024), Publisher Collective blog
- 12HelpDeskGeek case study, Publisher Collective
- 13Blockthrough case study on Publisher Collective (1 Mar 2023)
- 14Publisher Collective FAQ, Internet Archive copy of 12 May 2022
- 15Publisher Collective FAQ, Internet Archive copy of 25 Jun 2024
- 16Publisher Collective FAQ, Internet Archive copy of 7 Mar 2025
- 17Publisher Collective FAQ, Internet Archive copy of 6 Apr 2026
- 18Publisher Collective FAQ, Internet Archive copy of 21 Jun 2026
- 19Snigel FAQ, Internet Archive copy of 24 Mar 2024
- 20uBlock Origin README, GitHub
- 21uBlock Origin Lite README, GitHub
Other comparisons
Each page compares AntiAdBlock Core with one provider, using public sources with a date.
Admiral anti-adblock alternative
Where Admiral's 30% revenue share costs more than a flat plan, what its VRM suite adds, and how to test one site free.
Blockthrough alternative
Blockthrough monetizes visitors whose blocker allows Acceptable Ads. AntiAdBlock Core asks the others too. Sources, prices and a free plan to start.
Ad-Shield alternative
Revenue-share ad restoration for what Ad-Shield calls dark traffic, or a flat-priced notice you control.
AdRecover (AdPushup) vs AntiAdBlock Core
Who makes AdRecover, how its Acceptable Ads reinsertion works, what AdPushup charges and asks for, and when a flat-priced notice fits better.
Newor Media requirements compared
Elevate! has no pageview minimum; Catapult and Premier ask for 60,000 and 420,000 US pageviews. See what Newor asks for and what a flat-priced layer adds.
AdSense ad blocking recovery vs AntiAdBlock Core
AdSense's own message, desktop only per Google's help, versus a notice that reaches phones.
AntiAdBlock Core vs BlockAdblock
BlockAdblock's free script, not updated since 2017, versus maintained detection and a Free plan.
For your type of site
Anti-adblock for gaming sites
For your type of site
Anti-adblock for ad networks and agencies
Publisher Collective and Snigel: frequently asked questions
What are Publisher Collective's requirements?
Its FAQ, checked on 11 October 2026, says it is very selective. It looks for unique, high-quality content with traffic from reputable sources and evaluates sites generating about €300 a day, or smaller sites with strong growth potential. It works mainly in video games, hobbies, tech, education, sport and health; outside those, it asks for 3 million page views a month. Every publisher signs a contract, and setup takes 10 to 14 days.
How many page views do you need for Publisher Collective?
Outside its six categories, the current FAQ asks for 3 million page views a month. Inside them, it gives no page view figure: the reference is about €300 a day. Earlier versions asked for 150,000 page views (2022), 250,000 (2024) and 500,000 (2025 to early 2026), each with 30% of the audience in the US, UK and Canada. AntiAdBlock Core has no minimum.
Is Snigel part of Publisher Collective?
Yes. Snigel and Publisher Collective announced their merger on 11 February 2025. Publisher Collective is the remaining brand and calls Snigel its technology engine; snigel.com now only says "Snigel is now part of Publisher Collective" and redirects its AdEngine and FAQ pages there. Snigel's AdEngine, adblock recovery included, is now sold by Publisher Collective.
Does Publisher Collective have adblock recovery?
Yes, inside AdEngine, its managed ad service. When a blocker is detected, AdEngine shows ads that meet the Acceptable Ads Standard; it does not ask visitors to allow ads. It is not sold on its own, and the page for its Prebid adapter does not mention it. If you only want detection and a notice, AntiAdBlock Core is sold on its own at a flat price.
How does Publisher Collective pay publishers?
Through a revenue share set in each contract: it pays you the agreed proportion of the net revenue it receives, and payment becomes due once your share passes €500. Its AdEngine page lists Net-30 payments; the percentage is not published. AntiAdBlock Core works the other way round: you pay a flat price, or nothing on the Free plan, and your ad revenue stays with you and your network.
Can I use AntiAdBlock Core alongside Publisher Collective?
AntiAdBlock Core serves no ads, so it does not replace an ad partner. Publisher Collective's terms, however, give it exclusive representation of your advertising, and AdEngine already shows Acceptable Ads to ad-block visitors. Check your contract and agree with your account manager before adding a notice that asks those visitors to allow ads. If you do not work with a managed partner, there is nothing to agree: you can start free today.
What should I check before signing with Publisher Collective?
Read the Advertising Representation Agreement together with the partner terms on its site: your revenue share percentage, the length of the trial period and the three months' notice after it, the exclusive worldwide right to represent your advertising, the €500 payment threshold, and who runs consent on your site, since its CMP is installed unless you opt out. Ask how adblock recovery will be reported to you.
Try it free on your own traffic.
No payment method needed. See your own ad-block rate and recoveries before paying anything.