AntiAdBlock Core vs AdRecover (AdPushup)

AdPushup's Acceptable Ads reinsertion, sold through a demo and a revenue share, against a flat-priced script that asks ad-block visitors to allow your ads.

AdRecover is the adblock recovery product of AdPushup, which belongs to Japan's Geniee group. It reinserts ads that meet the Acceptable Ads standard, with no public price, and AdPushup's FAQ asks for at least $5,000 a month in ad revenue. AntiAdBlock Core detects the blocker and asks visitors to allow your ads, for a flat price with a free plan.

AdRecover (AdPushup) data checked onSee sources

AdRecover (AdPushup)AdPushup's adblock recovery (Geniee group)

AntiAdBlock CoreAdblock detection with a recovery notice

How it recovers
Reinserts Acceptable Ads
Asks visitors to allow your ads
How you pay
Revenue share, rate not published
Flat price from $5/month
Minimum
$5,000/month in ad revenue (AdPushup FAQ)
None
Free plan
No, free demo
5,000 detections a month

AdRecover, AdPushup and Geniee: who is who

If you searched for AdPushup's adblock recovery, this is the same product. AdRecover is not a separate company: AdPushup presents it as its ad re-insertion solution, and its blog has called AdRecover "a child-company of AdPushup". AdPushup in turn belongs to Geniee, the Japanese ad tech group listed on the Tokyo Stock Exchange.

  • 2014: AdPushup is born.
  • Jan 2017: AdRecover is added to the Acceptable Ads providers list.
  • Apr 2021: AdPushup's blog calls AdRecover its child company.
  • Mar 2023: Geniee buys Zelto, AdPushup's parent.
  • Nov 2023: Last update to adrecover.com.
  • Jul 2025: Zelto Inc. becomes Geniee US Inc.
  • Oct 2026: AdRecover is still on the Acceptable Ads list as an AdPushup partner.

For a publisher, the chain explains how AdRecover is sold. The sign-up link on adrecover.com opens an AdPushup demo form. AdPushup's FAQ says it works with sites already earning at least $5,000 a month from ads. Setup is one line of code followed by assisted setup with an account manager, and AdPushup pays publishers on Net-45 terms by PayPal or bank wire. Qualifying publishers can also get an IAB-approved consent management platform.

Reinsertion or a notice: which ad blockers each one reaches

AdRecover and AntiAdBlock Core treat the same visitor in two different ways. Reinsertion only works where the blocker allows Acceptable Ads, through a list published by eyeo, the company behind Adblock Plus, on which AdRecover appears as an AdPushup partner.

Who stands behind AdRecover, with the date of each stepSources: AdPushup's blog and site, the Adblock Plus issue tracker, adrecover.com and public filter catalogs, checked October 11, 2026
  1. Geniee Inc.Tokyo. Announced the purchase of Zelto, formerly AdPushup Inc., on March 4, 2023.
  2. Geniee US Inc.The new legal name of Zelto Inc. since July 30, 2025. AdPushup says nothing changed in the product.
  3. AdPushupAd revenue platform born in 2014: header bidding, layout optimization, video and AMP ads, adblock recovery. More than 300 publishers in over 50 countries, by its own count.
  4. AdRecoverAdPushup's adblock recovery. Added to the Acceptable Ads providers list in January 2017 and still on the Acceptable Ads list as an AdPushup partner. Its own site was last updated in November 2023 and its footer still reads Zelto Inc.
Show the result for
Reinsertion (AdRecover)

The blocker stays on and shows ads that follow the Acceptable Ads standard; Consent Control lets visitors refuse them.

Reinsertion relies on the Acceptable Ads list, which is not in this blocker's catalog. A user can add lists by hand.

Notice (AntiAdBlock Core)

AntiAdBlock Core detects the blocker and shows your notice. Those who allow ads see your normal ads, from your own network.

Does the blocker carry the Acceptable Ads list that AdRecover relies on?

Public filter catalogs, checked October 11, 2026.

  • Adblock Plus: Acceptable Ads list on by default.
  • AdBlock (desktop: Chrome, Edge, Firefox): Acceptable Ads list on by default.
  • uBlock Origin: not among its 74 filter lists.
  • uBlock Origin Lite (Chrome, Manifest V3): not among its 56 rulesets.
  • AdGuard: not among its 89 catalog filters.
  • Brave Shields: not among its 62 catalog lists.

A user can add lists by hand. AntiAdBlock Core detects all six blockers, uBlock Origin Lite included in its Basic, Optimal and Complete modes, as well as Ghostery and network-level blocking (Pi-hole, AdGuard DNS, NextDNS), which counts in your rate and is also shown as a separate count in your dashboard.

Which blockers your own readers use decides which approach reaches more of them. The Free plan shows your ad-block rate and recoveries on your real traffic before you choose.

AdRecover vs AntiAdBlock Core at a glance

AdRecover (AdPushup) compared with AntiAdBlock Core, row by row
AspectAdRecover (AdPushup)AntiAdBlock Core
What it isAdPushup's adblock recovery product; AdPushup is part of Geniee US67Adblock detection script with a recovery notice
How revenue is recoveredReinserts ads that meet the Acceptable Ads standard; visitors keep their blocker13Asks visitors to allow ads on your site; those who do see your normal ads
Blockers it relies onThose carrying the Acceptable Ads list: on by default in Adblock Plus and AdBlock (desktop), absent from the uBlock Origin, uBlock Origin Lite, AdGuard and Brave catalogs14161718192021Detects AdBlock, Adblock Plus, uBlock Origin, uBlock Origin Lite, AdGuard, Ghostery and Brave Shields; network-level blocking included in your rate and shown as a separate count (better here)
Where the ads come fromAdRecover's own demand partners, inside AdPushup1Your current network: AdSense, Ad Manager, Mediavine, Ezoic or any other
How you payRevenue share; no standard rate published35Flat monthly or yearly price, no revenue share (better here)
Public priceNone on adrecover.com or adpushup.com13Every plan listed, $0 to $29.99/month (better here)
Minimum to joinAt least $5,000 a month in ad revenue (AdPushup FAQ)4No traffic or revenue minimum (better here)
Free planNo; free demo with a 30-minute consultation25,000 detections a month, no payment method (better here)
Sign-up and setupDemo form, one line of code, then assisted setup with an account manager24Online sign-up, one async tag in the <head> or the WordPress plugin (better here)
Visitor choiceConsent Control: visitors can refuse the reinserted ads31Visitors choose to allow ads; readers without a blocker never see the notice
ReportsRecovered revenue, blockers used, browser and country3Live dashboard: visits, ad-block rate, detections, recoveries; breakdowns by block type and audience on Max and Business
PrivacyConsent Control; IAB-approved CMP for qualifying publishers19No tracking cookies, no fingerprinting, daily totals per site

AdRecover column: adrecover.com and its sign-up flow; adpushup.com (Adblock Recovery, FAQ, AdSense publishers and Q1 2026 offer pages); the Acceptable Ads list; the public filter catalogs of uBlock Origin, uBlock Origin Lite, AdGuard and Brave. Checked October 11, 2026.

AdRecover pricing and AdPushup's minimum

Neither adrecover.com nor AdPushup's adblock recovery page lists a price. AdPushup charges a share of ad revenue and publishes no standard rate. Its Q1 2026 offer (published January 16, 2026), for sites with active revenue of $10,000 or more, was 0% revenue share for the first 30 days, then 50% of the incremental revenue above your baseline for days 31 to 60. In AdPushup's own example, if a forecast of $10,000 becomes $12,000, the 50% applies to the extra $2,000, so $1,000 goes to AdPushup. The offer page does not say what applied after day 60.

To get in, AdPushup's FAQ says it works with websites already generating at least $5,000 a month in ad revenue. There is no free plan; the AdRecover demo includes a free 30-minute monetization consultation.

AntiAdBlock Core charges a flat price, monthly or yearly, with no revenue share, no setup fee and no minimum. The Free plan costs $0 and includes 5,000 detections a month; paid plans start at $5/month, all listed on AntiAdBlock Core pricing. A detection is a page view where a blocker is found, so page views without one never count. The ad-block revenue calculator estimates what blocking costs you before you start.

  • Free5,000 detections/moFree
  • Pro100,000 detections/mo$5/mo
  • Max1,500,000 detections/mo$12.99/mo
  • Business5,000,000 detections/mo$29.99/mo

Prices in US dollars. Only page views where an ad blocker is detected count; the rest never use your quota.

What AntiAdBlock Core does differently

It reaches blockers that skip Acceptable Ads

Reinsertion only reaches blockers that carry the Acceptable Ads list; the table above shows which ones do. AntiAdBlock Core detects uBlock Origin, uBlock Origin Lite (in Basic, Optimal and Complete modes on Chrome's Manifest V3), AdGuard, Brave Shields and Ghostery, as well as AdBlock, Adblock Plus and network-level blocking such as Pi-hole or NextDNS.

Your usual ads, not a lighter set

Acceptable Ads limits where ads can go and how much of the screen they take, and AdPushup's own guide says the regained amount "wouldn't be as good as revenue generated without the use of ad blockers". Visitors who allow ads after AntiAdBlock Core's notice see your usual ad setup, served by your own network.

A public price, no minimum, no sales process

AdRecover comes through an AdPushup demo, a revenue share and a $5,000-a-month ad revenue minimum. AntiAdBlock Core lists every plan, starts free with no payment method and installs the same day with one tag or the WordPress plugin, next to AdSense, Ad Manager or any other network. You cancel from the dashboard.

When AdRecover is the better choice

AdRecover makes sense if you would rather not ask visitors anything and you want a managed partner. Visitors keep their blocker and see compliant ads they can refuse, while AdPushup's team handles setup and demand. AntiAdBlock Core is not an ad network: it works alongside whichever network you choose.

  • You already work with AdPushup, or earn $5,000+ a month from ads and want one partner for header bidding, layouts and adblock recovery.
  • Most of your ad-block readers use Adblock Plus or AdBlock with Acceptable Ads left on, as both ship it switched on.
  • You prefer no notice at all, and paying a share of results to paying a fixed fee.

Switching from AdRecover, or starting without it

  1. Open a free account

    Sign up online with no payment method and add your domain. Verify it with a meta tag, a file or a DNS TXT record, and serve the script first-party from a subdomain of your own domain for maximum detection.

  2. Agree on the change with AdPushup

    AdRecover runs inside your AdPushup setup, so agree with your account manager when reinsertion stops and what your ad-block visitors should see. Both approaches act on the same visitors.

  3. Add the tag and watch the dashboard

    Paste one async tag in your <head> or install the WordPress plugin. The dashboard shows visits, ad-block rate, detections and recoveries in real time.

AdRecover or AntiAdBlock Core? The verdict

AdRecover suits publishers who already qualify for AdPushup and want ad-block visitors to see Acceptable Ads without being asked anything, inside a managed, revenue-share relationship. AntiAdBlock Core suits publishers of any size who want to keep their own ad network, pay a flat public price and reach blockers that don't carry the Acceptable Ads list. To see which group your readers fall into, start on the Free plan: 5,000 detections a month, no payment method needed.

How we compared

We compared AdRecover and AntiAdBlock Core using public sources only, checked on October 11, 2026: adrecover.com and its sign-up flow; AdPushup's product, FAQ, AdSense publishers and Q1 2026 offer pages; AdPushup's blog posts on AdRecover, Zelto and Geniee; the Acceptable Ads list published by eyeo; and the public filter catalogs of uBlock Origin, uBlock Origin Lite, AdGuard and Brave. Where AdPushup publishes no figure, such as a standard revenue share, we say so instead of estimating it. AntiAdBlock Core is not affiliated with AdPushup, AdRecover or Geniee. If something here is out of date, tell us through the contact page and we will correct it.

AdRecover (AdPushup) data checked on

  1. 1adrecover.com, home and sign-up (home last updated Nov 10, 2023)
  2. 2app.adrecover.com/signup, redirect to AdPushup's AdRecover demo form
  3. 3adpushup.com/adblock-recovery
  4. 4adpushup.com/frequently-asked-questions (minimum requirements)
  5. 5adpushup.com/q1-offer (published Jan 16, 2026)
  6. 6adpushup.com/for-adsense-publishers
  7. 7adpushup.com, home ("a part of GENIEE US", Net-45 payments, 300+ publishers)
  8. 8adpushup.com/company (born in 2014)
  9. 9adpushup.com/solutions-for-enterprise-publishers (IAB-approved CMP for qualifying publishers)
  10. 10AdPushup blog, "Zelto Joins Geniee Inc to Further Support Publishers" (Mar 4, 2023)
  11. 11AdPushup blog, "From Zelto to Geniee US: What This Means for AdPushup and Our Partners" (Oct 3, 2025)
  12. 12AdPushup blog, "AdRecover: An Alternative to Admiral" (Apr 27, 2021, updated Nov 7, 2022)
  13. 13AdPushup blog, "Acceptable Ads: How Does it Help Publishers With AdBlock Recovery?" (Mar 17, 2020, updated Nov 6, 2022)
  14. 14Acceptable Ads exception list, exceptionrules.txt (version of Oct 11, 2026)
  15. 15Adblock Plus issue tracker, ticket 4471 (closed Jan 10, 2017)
  16. 16adblockplus.org/acceptable-ads
  17. 17AdBlock help center, "Introduction to filter lists"
  18. 18uBlock Origin assets.json
  19. 19uBlock Origin Lite ruleset-details.json
  20. 20AdGuard filters.json
  21. 21Brave list_catalog.json
  22. 22getadmiral.com/pricing

Other comparisons

Each page compares AntiAdBlock Core with one provider, using public sources with a date.

AdRecover and AdPushup: frequently asked questions

Who makes AdRecover?

AdPushup does. AdRecover is AdPushup's adblock recovery product, and AdPushup's blog has described it as "a child-company of AdPushup". AdPushup belongs to Geniee: the Japanese group announced the purchase of its parent company, Zelto, on March 4, 2023, and Zelto was renamed Geniee US Inc. on July 30, 2025. adrecover.com is still online, but its sign-up link now opens an AdPushup demo form.

Who owns AdPushup?

Geniee, an ad tech group listed on the Tokyo Stock Exchange. Geniee bought Zelto, AdPushup's parent company and its former corporate name, in 2023, and Zelto Inc. became Geniee US Inc. on July 30, 2025. AdPushup's pages now read "AdPushup, a part of GENIEE US". Google does not own AdPushup, which describes itself as a Google Certified Publishing Partner.

How much does AdRecover cost?

AdRecover has no published price and no free plan. AdPushup charges a share of ad revenue agreed with each publisher. Its Q1 2026 offer, for sites with $10,000 or more in active revenue, was 0% for 30 days and then 50% of the incremental revenue up to day 60. AntiAdBlock Core is free up to 5,000 detections a month, with paid plans from $5/month.

Does AdPushup have minimum requirements?

Yes. AdPushup's FAQ says it works with websites already generating at least $5,000 a month in ad revenue, because results scale with your baseline. Its demo form also lists lower revenue bands, so the final call is theirs. AntiAdBlock Core has no traffic or revenue minimum: a new blog and a large publisher install the same tag and can start on the same Free plan.

Does AdRecover work against uBlock Origin?

AdRecover publishes no claim about uBlock Origin, uBlock Origin Lite or Manifest V3. Its reinsertion relies on the Acceptable Ads list, where it appears as an AdPushup partner. Adblock Plus and AdBlock turn that list on by default, but it is not in the filter catalogs of uBlock Origin, uBlock Origin Lite, AdGuard or Brave (checked October 11, 2026). AntiAdBlock Core detects all of these blockers.

AdRecover vs Admiral: what is the difference?

AdRecover reinserts Acceptable Ads and is sold by AdPushup on a revenue share. Admiral is a visitor relationship management company: its recovery asks visitors to allow the site and restores the publisher's own ads, it also offers reinsertion, and its pricing page lists a 30% share of recovered ad revenue. Our Admiral anti-adblock alternative page compares Admiral with AntiAdBlock Core in detail.

Can I use AntiAdBlock Core with AdPushup or Google AdSense?

Yes. AntiAdBlock Core works with AdSense, Google Ad Manager and any other network: it serves no ads and adds detection and a notice on top of your setup. If AdPushup already reinserts ads for your ad-block visitors, agree with them which approach those visitors should get. For Google's own option, read AdSense ad blocking recovery vs AntiAdBlock Core.

Try it free on your own traffic.

See how many of your visitors block ads, and how many allow them back, before you pay anything.