Strategy
Strategy
The product-level decisions behind a serious anti-adblock programme.
5 published guides · See all guides →
Strategy guides
5 published guides- Strategy8 min read
Free Anti-AdBlock Script vs Paid: What Publishers Actually Need
Most free adblock detection scripts work on day one and break within months. This guide walks through every real option, BlockAdblock, GitHub scripts, IAB DetectAdBlock, and managed free tiers, so you can pick the right tool without wasting a weekend.
Read guide - Strategy8 min read
Adblock killer script: what publishers actually need to know
An adblock killer script detects ad blockers and recovers the ad revenue they cost you. This is the publisher's guide: how adblock killer scripts work, why free DIY scripts like BlockAdblock keep getting bypassed, and what the best publishers use instead, and how it differs from the 'Anti-Adblock Killer' userscript that does the opposite.
Read guide - Strategy8 min read
Why most anti-adblock tools stop working: and what doesn't
Plenty of anti-adblock tools work on day one. The ones that still work in month six are built on a different principle. Here is the difference.
Read guide - Strategy8 min read
Why your DIY anti-adblock script keeps getting bypassed
A homegrown anti-adblock snippet works for a week, then quietly stops. Here is the technical reason why, and what a robust approach actually requires.
Read guide - Strategy7 min read
Adblock revenue recovery vs detection: what is the difference?
Detection and recovery are two distinct things, and confusing them leads to bad decisions. Here is how they relate and why detection quality is the foundation.
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