Revenue
Revenue
Quantify, recover and grow the ad revenue ad blockers take from you.
10 published guides · See all guides →
Revenue guides
10 published guides- Revenue10 min read
Header bidding vs waterfall: which one pays publishers more?
The waterfall sells your inventory in a queue and header bidding sells it in an auction, and the difference shows up as unsold impressions and prices below what someone would have paid. This is how each works, when the waterfall still makes sense, and the inventory that neither of them can sell.
Read guide - Revenue9 min read
Ad refresh and CPM: does refreshing ads actually make more money?
Refreshing ad slots turns time on page into extra impressions, which sounds like free money and often is not. Whether it pays depends on how you trigger it, and on a share of your audience where refreshing produces literally nothing.
Read guide - Revenue9 min read
Ad viewability by format: which units actually get seen
Two publishers can run the same number of ads and earn very different money, because buyers pay for impressions that could be seen and formats differ wildly on that. This is what each format does to viewability, and why a chunk of the number you are reading is not a layout problem at all.
Read guide - Revenue10 min read
How to improve ad fill rate and viewability
Fill rate and viewability are the two numbers publishers optimize hardest, and ad blocking quietly corrupts both. One it hides, the other it wrecks. This guide explains what each metric actually measures, what blocking does to them, and which levers are worth pulling first, with a section on gaming inventory.
Read guide - Revenue9 min read
Adblock recovery: the complete guide for publishers
A disciplined adblock recovery programme, detection, measurement, recovery funnel, ongoing maintenance, can reclaim 15–35% of the revenue ad blockers cost you. Here is how it works and what each stage requires.
Read guide - Revenue7 min read
Ad reinsertion explained: how it works and where it fails
Ad reinsertion puts compliant ads back in front of blocked visitors. It is the model behind most recovery networks, and it has one large blind spot. Here is the honest picture.
Read guide - Revenue7 min read
What adblock costs publishers: how to measure the real number
Most publishers know that ad blockers cost them money, but very few have measured the actual figure. This guide explains how to calculate what adblock is costing your site with precision.
Read guide - Revenue8 min read
How to increase ad revenue: a practical guide for publishers
Increasing ad revenue requires improving several interconnected metrics: viewability, fill rate, CPM, and the share of sessions where ads actually serve. Adblock recovery is consistently the highest-ROI intervention available.
Read guide - Revenue9 min read
Block adblock and recover revenue: the complete publisher playbook
Recovering revenue from adblock users requires three coordinated steps: accurate detection, a well-crafted visitor prompt, and ongoing optimisation of the recovery funnel.
Read guide - Revenue8 min read
How to recover ad revenue lost to adblock
Ad blockers silently erase a meaningful portion of every publisher's ad impressions. This guide explains why it happens and what you can do to recover that revenue.
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